8 surprising brand photography statistics - ones you should care about!

We all know that having professional photos done for your business helps it to look really good. 

But did you know there’s also a strategy behind Brand Photos that helps you to grow your business and make you more money in the long run? 

There’s a reason Brand Photography is referred to as an investment. If you have them done right, you’ll have a great return on your investment. 

I always say that people are visual buyers and people buy from people. The strategy used in the Brand Photo Experiences keeps both of those at the top of mind to help you build authenticity, connection and trust with your audience (which turns into more paying clients). 

Here’s 8 statistics to back that up: 

• Photos with faces get 38% more likes 

• 32% of marketers say visual images are the most important form of content for their business with blogging in second 

• 86% of consumers prefer an authentic and honest brand personality on social networks (Hubspot) 

• 80% of readers think authentic content is the main factor that will drive them to follow or engage with a brand. 

• Presenting a brand consistently across all platforms can increase revenue by up to 23% (Forbes) 

• Facebook posts from brands that included images earned 87% of all engagements (Hubspot) 

• 87% of consumers trust a company more - and 77% are more likely to buy from a company - if the founder uses social media 

• 61% of people are more likely to buy from companies that deliver unique content (Contently) 

If you feel like there’s a gap between your vision for your brand and your audience’s perception of your brand, having on-brand and authentic photos as part of your marketing strategy might just be the thing you need. 

To learn more about Brand Photography and The Brand Experience I offer, click rightHERE and I'll see you soon!