Website Copywriting and Email Marketing for Small Businesses
Serving your community is your priority. Making sure they know who you are is mine.
After ditching corporate, I built my business on one simple question: why not me?
Now I bring that same energy to the people who keep communities running. The trades, the local shops and the service businesses that are keeping busy but are practically invisible online.
How am I different?
I'm stupidly empathetic. I don't just hear what you're saying, I feel it. I get into your head so your website copy sounds like you actually talk about your work. Then I get into your customers' heads so your emails and your site say exactly what they need to trust you and book you.
I ask the right questions and listen to the whole answer. Every project starts with a deep dive into your business, your story and where you want to go. That's how you end up with copy that's built for where you're headed, not just where you are right now.
I believe being real beats being polished every single time. Your quirks, your opinions and the way you talk about your work aren't things to hide. They're exactly what makes someone choose you over the other guy. I don't edit that out, I make it the main focus.
As a website copywriter and email marketing specialist for local small businesses, I help you get found, build trust and turn more lurkers into paying customers.
Let's be honest for a sec…
You didn't start your business to become a marketer. You started it because you're good at what you do and you wanted to build something of your own.
The website, the Google presence, the email marketing, all of it, that was never part of the plan. But you still know your business needs it.
The good news is, that was always part of my plan.
When it comes to your business, I help you:
→ Show up where your customers are looking. That means a clear, strategic website so when someone in your area needs what you offer, they find you first.
→ Build the kind of trust that makes people call you before they call anyone else. Through website copy and email marketing that shows exactly who you are and why you're the right choice.
→ Turn your website and your inbox into tools that actually work for you, so you can stay focused on the work you love while your business keeps growing.
You're here because you're building something that matters.
You're not about the transactional jobs.
You're part of the community you're serving.
That deserves a website and emails that reflect what you're really about, not some generic template that could belong to anyone.
“I’ve been working with Evie since the beginning of 2025 and she has such an amazing ability to take the jumbled mess of thoughts and ideas in my head and turn them all into not only something that sound incredible, but sounds just like me. She’s captured my brand voice perfectly and has elevated my messaging.”
Melissa Shearer | Melissa Shearer Photography
Here’s How We Can Work Together
Website Services
This is for you if you're tired of sending people to a website that doesn't represent the quality of your work and the value you deliver.
Whether you need a complete brand foundation from scratch or a copy refinement that turns your existing site from pretty to profitable, this is where we make your website work as hard as you do.
Email Marketing
This is for you if your inbox has gone quiet, or if you've never really used email to bring in business at all.
Strategic email marketing that keeps your community in the loop, builds trust between the times they need you, and turns quiet subscribers into repeat customers.
Also offering brand photography for businesses who want their visuals to match their voice.
3 Steps to Become the Go-To in Your Area
Step 1: Book a free discovery call
We'll talk about where your business is, where you want it to go and what's keeping you stuck in the same spot. I’m not here to pressure you into anything, but I’ll give you all the information you’ll need to know this is a good fit.
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Step 2: We build your custom strategy
Your experience will be built specifically for your brand, your audience and your goals.
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Step 3: You get visibility, but with confidence
Show up with marketing that reflects your vision, watch your audience connect and feel the difference when your marketing is done-for-you with intention.
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Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and reach out!
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It depends on your current site. If the design is solid but the words aren't converting, Website Copy Revival is likely all you need. If your site needs a complete rebuild, from design to copy, Build-A-Brand covers both.
If you’re not sure which one is the best fit, we can talk about it in your Free Copy Chat.
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Copy Revival starts at $2900 + HST for 4 pages. Build-A-Brand, which includes full custom design, starts at $6500 + HST for 4 pages.
I’m here to help you find the right fit.
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SEO helps your website rank in search results. AEO helps AI tools like ChatGPT and Google AI Overviews find and recommend your business directly.
Every website and copy project includes both, so you're set up for how people are searching now, not just how they searched five years ago.
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Both. Website copy and email marketing are the two core services here, done together or separately depending on what your business needs most right now.
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Most website projects take 3 to 6 weeks from discovery call to launch, depending on scope. You'll get a clear timeline in your proposal before we start.
Stalk Me on Socials
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Stalk Me on Socials ❁
Sign up for Spill the Tea with Evie
Join my mostly weekly email chat over a cup of tea on all things copywriting, marketing and motherhood (ft. the occasional rant about sleazy tactics and how to spot them).
No gate-keeping. No judgement. No reason not to love it.




