What is brand photography? and why is it important?
What is Brand Photography?
If you're an Entrepreneur you've probably been hearing a lot about Brand Photography, Lifestyle Headshots and Personal Brand Photography. You might have found yourself wondering what exactly these types of photography are and whether or not you need them for your business.
To start let's define what exactly IS Brand Photography?
Brand Photography is a collection of personalized photos for you and your brand/business that you use in your marketing. They're most popular for use on your Website, Social Media, Blog Posts, Email Lists and pretty much anywhere else you would use images in your business.
Lifestyle Headshots and Personal Brand Photography are similar categories under Brand Photography in that they are unique to you and curated for your Brand. They usually don't mean headshots from the waist up, with you posed perfectly in front of a plain backdrop (while these are great for some and serve their purpose). The goal with both Lifestyle Headshots and Personal Brand Photography is to bring out your Brand Personality.
Why is it important?
Here's two simple reasons why Brand Photography is important:
People are visual buyers. When potential clients and customers are looking online, what do you think catches their eyes the most? A paragraph of text explaining a product or a service? Or, a picture showing that product or service in action? Of course, it's pictures that catch people's attention and draws them in! It's proven that Facebook posts with images see 2.3x more engagement than posts without (Hubspot).
2. People buy from people. Trust and connection is so important to people today, especially online. Clients and customers love to know who they're buying from especially for services like coaching, photography, realtors and wellness. Building community and relationships with your ideal clients is what can set you apart from someone else who offers the same thing. 87% of consumers trust a company more - and 77% are more likely to buy from a company - if the founder uses social media (makerandmoxie.com).
Is it right for you?
If you're an entrepreneur and you're the face of your brand or you have products that require images then of course Brand Photography is something you should look into! The Brand Experience that I offer is perfect for those who are just starting out or who are well established in their Brand. Before you go, you can click the link below to find out more about how you can work with me or you can Contact Me directly to have a no obligation Intro Call.